The Australian producers of The Secret included a few scientists to bookend the usual cast of self-help gurus and pulled off what many would claim as a product marketing coup of the decade. Their claims were scientifically astounding. Quite simply, according to these mostly self-credentialed authors of self-help books, anyone can create and have any reality they want in our world merely by visualizing it to be so.
Since the initial release of this documentary style, feature length infomercial, millions of people began a quest to change the laws of physics and create fresh new realities that would sweep the globe, drowning out the voices of any naysayers standing in their way.
Now, almost seven years later, and millions in profits to the producers, what will history say about the benefits gained by purchasers of all those CD's, books and tapes? Surprisingly, the consensus is very encouraging. Regardless of whether The Secret actually helped people create any new reality they chose, most people seemed to feel their lives were better for having embraced the tenets espoused by The Secret line of products. And to be fair, there are endorsements by people who cite specific examples of life changing events they attribute to their investment in what The Secret revealed to them.
So that's not a bad thing right? Right. And furthermore, I say more power to them! But, is there any science to these claims or is everyone just feeling good about deciding to feel better about themselves? Let's take a look.
The "science" behind the claims are tied to what people have now come to accept as "the law of attraction". First of all, that's not new and it's hardly a secret. And notwithstanding the clever marketing twist in the movie that suggested there was some heinous plot to keep this information from the masses, thus benefiting only those horribly capitalistic captains of industry who needed uninspired cheap labor for their factories, nothing could be farther from the truth.
Sound familiar? So now Buddhism has been talking about this "law" of attraction for a lot longer than the producers of The Secret. But even if that's true, is there any science to the - breaking it down into other words here: transformation of one reality through the visualization of another? In fact there is!